SOMOS TIERNOS

Somos Tiernos, 2017 - 2027
Independent poster campaign across 7 different cities in Colombia Bogotá, Medellín, Cali, Manizales, Pereira, Armenia, Bucaramanga

Long term project (10 years) that uses urban advertising to introduce societal, poetical and philosophical reflexions about our living together.

For a few months now, as the front room of this project, I have anonymously ran an urban poster campaign by five cities in the country, with this statement : "Somos Tiernos", and I began to see various reactions. Many adhere to the idea, for some it is more a desire for hope and others leave the question open. The installation works as well as an anchor, as a magnetic element that will focus the attention of those who are already beginning to familiarize themselves with the message.