Long term project of 2 years that uses urban advertising to introduce societal, poetical and philosophical reflexions about our living together, accross 7 different cities in Colombia: Bogotá, Medellín, Cali, Manizales,
Pereira, Armenia, Bucaramanga.
For a few months, as the front room of this project, Argote has anonymously ran an urban poster campaign by five cities in the country, with this statement : «Somos Tiernos», and saw various reactions. Many adhere to the idea, for some it is more a desire for hope and others leave the question open. The installation works as well as an anchor, as a magnetic element that will focus the attention of those who are already beginning to familiarize themselves with the message.
